A:  Well, let’s pick up on something quite direct that 
he said that’s right along those lines: his point was 
that—and he took this from Wyndham Lewis, one 
of his favorite sources—he said, “the only person 
who can understand the future is the one who 
sees clearly the present.” In order to make 
predictions, in order to make comments about 
what was going on, that held up later, what 
McLuhan tried to train himself to do was to look 
very closely at the present, what was going on 
now. The interesting thing with McLuhan, is that he 
believed that why he could see the great shifts and 
transformations going on in the present day, i.e. 
the day in which he was saying it, was because the